[[http://arstechnica.com/|Ars Technica]] [[http://arstechnica.com/news/posts/20040801-4056.html|reports]]:
> If you’ve been waiting for the Google IPO, the time has come: on Friday, Google launched www.ipo.google.com, where you can now register for a bidder ID number for the upcoming offering.
And Google maintains its [[http://news.com.com/Google+files+for+unusual+%242.7+billion+IPO/2100-1024_3-5201978.html?tag=nl|sense of style]]:
> Another flourish involves the company’s allegiance to its geeky roots: The amount of the $2.7 billion offering contains an inside joke for the math-minded. The exact offering, $2,718,281,828, is the product of “e” and $1 billion, where “e” is the base of the natural logarithm–a logarithm especially useful in calculus–and equals about 2.718281828.